one link for every channel. see who sticks.
Replace every destination URL — Meta, TikTok, creator bios, QR codes, newsletters — with a FunnlCakes link. We handle attribution, deep linking and retention automatically. No MMP, no data engineer.
30-min setup · works with or without your MMP · no data engineer
go.funnlcakes.com/emily
18,421
CLICKS
4,120
INSTALLS
3,201
ACTIVATED
1,102
SUBSCRIBED
812
D30 ACTIVE
D30 retention
19.7%
↑ 2.3× vs average
go.funnlcakes.com/tiktok
52,940
CLICKS
6,210
INSTALLS
4,980
ACTIVATED
740
SUBSCRIBED
210
D30 ACTIVE
D30 retention
5.4%
↓ below average
Built for subscription apps in
Fitness
Language learning
Mindfulness
Fintech
AI content
The problem
your growth stack is held together with tape.
Four tools, a spreadsheet, and a data engineer you don't have — just to learn which source brought users who stayed.
Today · duct-taped stack
AppsFlyer
MMP · attribution
Mixpanel
product analytics
Looker
BI / visualization
+ custom SQL to join them ↓
With FunnlCakes · one link
one link → full funnel + retention
?
The question none of them answers cleanly:
“which link drove the users who actually stayed?”
The mental model
links, not campaigns.
Every link is the primary object — a creator and a paid channel are the same entity. Each gets a card, a drill-down and a retention curve. Every report is just cohorts aggregated by link.
every install is frozen with its link
Source is captured on first app open — no postbacks, no SKAN wrangling.
one opinionated taxonomy
No invented event names. Every customer uses the same funnel, so dashboards work from day one.
How it works
live in three steps.
Create a link, drop in the SDK, paste it anywhere. We resolve attribution on first open.
create a link
One go.funnlcakes.com link per channel, creator, QR code or newsletter.
drop in the SDK
init(), identify(), track(). No MMP callback, no SKAN wrangling.
paste it anywhere
We capture the click, handle the store redirect, and resolve attribution on first open.
funnlcakes.init.js
The dashboard · signature view
every source becomes a cohort card.
Creators sit right alongside TikTok, Meta and organic — same card, same funnel, ranked by who actually stays. No configuration, no separate creator section.
Emily
go.funnlcakes.com/emily
installs
100
activated
91
trials
74
paid
48
D30 retention
41%
↑ 1.8× vs avg
TikTok
go.funnlcakes.com/tiktok
installs
4.8k
activated
3.9k
trials
1.8k
paid
700
D30 retention
11%
Meta
go.funnlcakes.com/meta
installs
6.2k
activated
4.3k
trials
1.9k
paid
680
D30 retention
22%
Revenue attribution
not just installs — dollars.
Tie each link to real subscription revenue through RevenueCat and Superwall. Know what a creator actually returned — not just how many installs they drove.
Creator Maya
Last 30 days$4,200
subscription revenue
Installs
312
Paid
48
Rev / install
$13.46
AI · proactive insight
it tells you what changed this week.
No hunting through dashboards. A weekly digest surfaces the shifts that matter — and you can still ask follow-ups in plain English.
what changed this week?
JUN 16 – 22
Creators are pulling ahead. D30 retention up to 41% (+4pts) — now 2.3× your paid average.
TikTok quality dropped. Trial→paid fell to 15% this week. Worth a creative refresh.
Emily drove $4,200. Your best revenue-per-install link last month, by 1.9×.
we're not another mmp.
AppsFlyer tells you where the install came from. FunnlCakes tells you if that user stayed — and replaces the spreadsheet you built to find out.
stop baking without a recipe.
One link replaces your MMP, your redirect layer and your attribution spreadsheet. See your first funnel in 30 minutes.